Hi Reader,

We’re beyond excited (and a bit nervous) to launch our podcast, Gentle Power, next week!

Per popular demand, every episode will be part chit-chat about our lives in San Francisco and part sharing negotiations tips.

We’ll be looking for a lot of feedback (and support) so stay tuned for launch date, March 24th!

​Subscribe on YouTube so you don't miss the first episode drop.

We'll be talking about secrets like how many job seekers and founders don’t realize:

Companies (and even Venture Capital firms) hire professional negotiation consultants to help them negotiate against you.

Yes, we’ve been approached by employers who want us to help them pay out less in salaries.

Venture capital firms have reached out to us for help in lowering founder valuations and equity splits.

I (Gerta) have been on the other side as a job applicant and as a founder.

I know how hard it is to stand your ground when you’re facing a bigger, well-resourced opponent. It’s one of the reasons I don’t take on projects where I’d have to team up against the underdog.

However, not every negotiation consultant shares those values—and many do accept these deals.

So…who’s in your corner?

Why You Need Your Own Negotiation Support

1. Unequal footing:
   ​Even smaller startups have advisors, lawyers, and mountains of market data at their disposal. With so many tools and experts on their side, it becomes easier for them to drive conversations in their favor.
2. Level the Playing Field
   ​Companies aren’t holding back—neither should you. Having a negotiation pro on your side ensures you’re not leaving thousands (or even millions) on the table.
3. Confidence Under Pressure
   ​Negotiations can be nerve-racking. The right support helps you stay calm, ask the right questions, and avoid oversharing.
4. Long-Term Impact
   ​A single negotiation—whether for salary, equity, or funding—can shift your earning trajectory for years.

Businesses are getting smarter at maximizing their advantage.

Don’t rely on guesswork or cross your fingers for a fair outcome.

With the stakes this high, it pays to have someone in your corner who knows the system inside out.

If you’re navigating a tough negotiation—be it a job offer or a term sheet with VCs—hit reply or book a free call here. We’ll help you fight for the compensation and terms you truly deserve.

Here’s to leveling the playing field!

Best,

Gerta & Alex
Co-founders of YourNegotiations.com

P.S. If you find yourself second-guessing every word you say in a negotiation, check out our previous newsletter on three negotiation pitfalls—even seasoned pros sometimes slip up!