Your salary negotiation starts before you hit “submit”


Hi Reader,

Did you know your salary negotiation journey starts before you even submit that online job application?

As soon as you see a field asking for your “expected salary,” you’ve stepped onto the negotiation playing field—long before any interviews or offers come your way.

The Hidden Negotiation Tactic

When a company asks for your desired salary early on, they’re making a strategic move. It may feel like just another box to fill, but they’re essentially trying to gauge your leverage.

By revealing a number upfront, you risk putting yourself into a “compensation corner.” Show too many cards now, and the employer can tailor their eventual offer based on what you’ve disclosed—and if you've provided a number below their actual budget, that offer will likely be on the lower end of what they think you’ll accept.

But if you hold your leverage close to your chest, you maintain control.

You preserve your power to negotiate once they’ve seen what you can do and the value you bring to the table.

How to Respond Without Giving Away Your Hand

There are generally three ways online applications ask about salary:

  1. Free-text field: Politely deflect with something like, “I would like to confirm mutual fit first and discuss compensation at a later stage.”
  2. Numeric input only: If forced to enter a number, pick something clearly symbolic (e.g., “0” or “1”). It signals that you’re not playing this game yet.
  3. Drop-down menu: Choose the lowest figure—especially if it’s absurdly low. Sounds strange, but it ensures you’re not giving a meaningful target.

These tactics may feel a little uncomfortable. It’s natural to want to follow instructions. But job applications aren’t just about passing a compliance test. They’re about strategic positioning.

Employers know this—it’s time candidates do too.

Addressing Common Pushback

You might hear (as seen in our DMs and LinkedIn comments):

👉 “Won’t this get my application automatically rejected?”

In our experience, it’s rare that one salary question alone disqualifies you.

Modern HR systems weigh multiple factors—skills, experience, referrals—and don’t hinge on one “tricky” question.

Plus, by adhering to good job search/interviewing practices - networking with friends or mutual contacts inside the company, getting an internal referral, ensuring your resume aligns tightly with the role, applying to multiple opportunities - you reduce the risk of a single unusual salary response sinking your candidacy.

👉 “Won’t I look like I can’t follow instructions?”

Companies value creative problem-solvers who know how to navigate complexities, not just rule followers.

Refusing to show your hand prematurely isn’t being difficult—it’s exercising sound business judgment.

By preserving your negotiation leverage, you demonstrate that you’re thoughtful, strategic, and know how to advocate for what’s fair.

Those are qualities great employers appreciate.

Your Early Leverage Matters

Our clients have achieved massive gains—often five or six figures more than their initial offers—by maintaining control of the narrative from the first touchpoint.

By not playing along with a company’s first negotiating move, you keep more chips on your side of the table.

Negotiation doesn’t start when the recruiter calls with a verbal offer; it begins the moment you hit “apply.”

Every piece of information you strategically and tactfully withhold now could translate into tens, even hundreds, of thousands more in your eventual total compensation.

If a company decides not to move forward because you didn’t give them an easy upper hand, consider that a red flag—maybe you dodged a bullet.

The right company will respect your professional boundaries and appreciate the value you bring, not just your willingness to follow instructions at the expense of your own interests.

The Bottom Line

When it comes to starting a negotiation, timing is everything.

Retain your leverage as long as possible—especially in the very first step of the process.

Politely deflecting or strategically entering a placeholder salary might feel odd, but it’s a powerful and proven tactic. It works for our clients all the time.

The next time you apply for a job, know that the negotiation has already begun.

Show the employer that you’re worth investing in, not by giving them your number early, but by giving them every reason to meet you at the table on equal footing.

Best,
Gerta & Alex
Co-founders of YourNegotiations.com

Hi, we’re Gerta & Alex. 👫
We’re Harvard, MIT, LinkedIn, and Instagram alums and we share negotiation tips to help you
negotiate job offers or business deals. Have an upcoming negotiation? Book a call with Alex
here!

548 Market St, No. 922375, San Francisco, CA 94104
Unsubscribe · Preferences

YourNegotiations.com

Gerta & Alex will teach you how to negotiate and add up to 5-to-6 figures to your compensation. They are the founders of YourNegotiations.com, offering consulting and training to help people become stronger negotiators in the workplace. They are negotiation experts, ex-Instagram, ex-LinkedIn, trained by world-class negotiators at Harvard and MIT, and their clients increase their compensation by an average of $90K over the initial offer.

Read more from YourNegotiations.com

We’ve been traveling recently for work and personal reasons, but that doesn’t mean things slow down with YourNegotiations.com! As bootstrapped founders, we’re often training the muscles to keep things moving forward while on the move (Alex yesterday even took a call with a prospective client while standing on top of the tallest mountain range in South Korea!), and that was definitely the case with our recent recordings of the Gentle Power podcast. We recorded our upcoming episodes while en...

What your offer letter really says (with lawyer Alex Daniels) Some job offer negotiations need a lawyer’s perspective. Whenever we’re truly stumped, our first call is our friend and lawyer, Alex Daniels, whom we invited this week onto the Gentle Power podcast to tackle the most common questions we’ve heard from job seekers. In our conversation, we unpacked the legal side of job offers, clawback clauses, non-competes, negotiating severance, and more. Listen to the full episode here: YouTube |...

Hi Reader, This week on the Gentle Power podcast (Youtube | Spotify | Apple), we sat down with Omeed Tabiei, a corporate attorney-turned-operator who helps SaaS founders navigate everything from cofounder splits to investor talks and exits. We first met Omeed through a random LinkedIn DM (proof that serendipitous things really can start with a cold message). Omeed runs his own law firm specializing in SaaS startups. He’s helped clients raise capital, sell companies, and structure deals worth...